Increase in-store conversions & digital ad relevance.
Digital campaigns that incorporate Railway technology enhance consumer promotions, shopper marketing efforts, retail activations and omni-channel strategy while optimizing operations and providing physical attribution from digital campaigns.
The Railway Platform enables you to:
- Engage customers at the proper time in the buying cycle
- Deliver relevant content based on actual location
- Highlight great deals or product info
- Increase the impact of targeted advertising
- Provide new data points and tools for your analytics
- Connect with mobile apps and beacon-enabled location
HOW IT WORKS
Share your products
Railway allows you to upload, match and merge identical products across retailers, enabling cross-retailer analysis, and increase foot traffic at retailers that carry your products.
engage with shoppers
The Railway Platform allows you to better understand a user’s journey and deliver them relevant information and offers at the appropriate time during the buying cycle.
receive data insights
Railway's analytics enable you to understand which purchases result from location-based communications, closing the loop so you can improve your marketing strategy and increase sales.